Why are promotional products useful for businesses
September 8, 2016
In today’s crowded business market, companies – whether big or small – are competing more than ever to deliver their message. As companies launch all kinds of advertising and marketing campaigns to lure consumers, it becomes more difficult for one message to stand out.
However by using promotional products like.
It is easy to advertise a company’s brand and make a company stand out and be unique and make their brand and products stand out amongst the crowd of other competitors. Statistics have shown that promotional products have had a profound positive impact on brand recognition and business and future business for both small and big business. Here are some figures showing the effect of promotional products
66% of participants claimed they could recall the brand on the promotional product received with the past 12 months.
79% would be likely to do business with the company again.
Most participants (87%) kept a promotional item for longer than a year!
About half (56%) said their impression of the company improved after receiving a branded promotional gift.
1. Increased brand recognition.
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.
2. Mass outreach at a low cost.
With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!
The effects of receiving a gift for free will never fade! People experience a feeling of pleasure when given something unexpected and this positive emotion will associate the recipient with your brand. Research has shown that promotional merchandise makes almost six times as many recipients feel appreciated as other mediums of marketing such as print and web. his means it is always at the forefront of their mind, whether conscious or subconscious, making the likelihood of purchasing your product or service high due to the continuous reminder.
4. Alternative business card.
While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card
As you can see, it is always worth throwing promotional merchandise in to your marketing mix. Great products can be a conversation starter and create a buzz around your brand.