What are the rules of a good business card and why are they useful
A person’s business card can be considered one of the most important marketing tools that he/she has. With it, you are giving your contact information to potential clients or existing customers to make them loyal. In order for the business card to do its desired job, it must be professional, attractive and memorable. This can be a certainty if you make sure you follow a set of rules.
Rule 1-Don’t over complicate it keep it simple
Your logo must be simple and symbolic to your company’s services and the industry that is associated with. Placing your website and email is a must. People will be searching for a website and where to look for more information about you and your business and how to contact you. If you’re missing these two, you’re better keeping the cards to yourself, because handing them to people would be useless.
Rule 2- Do use only the best quality print.
Another thing people tend to appreciate in business cards is their quality. Your image is reflected by your business card and if you have one with a good paper quality and colours, the first impression of a possible client will be far better than from a regular business card.
Rule 3-Do think differently
It is important for your card to be attractive and memorable. Try to think about the fact that some people receive hundreds of business cards from various individuals and they rarely remember any of them. Making your business card memorable is really important
With these rules anyone can make their business card professional and easy for customers to follow up on, however this leads to the question what is the importance of business cards in today’s digital age. Well they are many benefits to having business cards in a business man or women’s arsenal like the following.
They are great at representing your business
Business cards put a face to a business – When meeting someone new, handing them your business card (preferably with your photo on it) will help keep your business in the back of their minds. Though they may not need your product or services today, there may come a time when they do, and hopefully they will be able to pull out your business card and call versus trying to remember your company name and searching the web.
Business cards never have downtime. They're always accessible, and never have dead zones or Internet outages. Your business card can be viewed no matter where you are located, and even times when mobile phones and other devices must be turned off, such as on an airplane ride or in a hospital. Your business card is always working for you.
Amazing way to be unique in a crowd at low cost
They are a low cost method of advertising that can be produced in huge quantities providing wide and specialised advertising for business that may have not as much a budget as other competition, meaning business can still be profitable and competitive due to the creation of loyal and invested customers due to the advertising of your business card creating both more business and positive publicity.
With these rules and knowledge of a good business card its obviously clear why the business card is and always will be a key way of advertising and creating business for companies of all sizes due to the benefits they have on customers and future customers because of the creation of positive advertising and brand making that they have the ability to do.